Sharing some broad examples of how I've both been the writer and led the writing across a variety of projects.
Video: Case Studies
Concept: Share the impact of a product or solution on a business' goals
Desired outcome: Amplify and elevate offerings for customers, foster pride internally
Roles: Producer, Creative Director, Senior Writer
This example: Dell's experience with Microsoft Customer Support
Concept: Establish messaging around the concept of success for an internal audience
Desired outcome: Create clarity around how an account team can best operate
Roles: Creative director, Senior writer
This example: CCE in Action. CCE stands for Connected Customer Experience. it's the strategy the Microsoft Support utilized to streamline customer touchpoints.
Concept: Create messaging and a communications plan for a music group
Desired outcome: Help them stay connected to their fans and build their audience.
Roles: Executive Creative director, Senior writer
This example: Storm Boy messaging doc
Concept: Illustrate how Microsoft utilizes their own products and services
Desired outcome: Showcase how best practices create results
Roles: Writer, Creative Director
This example: Microsoft Modern Communications
Concept: Create communications plan for an internal moment
Desired outcome: Help 14,000 employees around the world understand the true value of working at Microsoft and how they connect to the company values.
Roles: Senior writer, Creative Director
This example: CSS Values Comms Campaign