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case study 2

Challenge: modernize and up-level customer story content 

Role: Creative Director, executive producer

Voice of support customers

The Microsoft Customer Service & Support organization was looking for ways to jumpstart their customer success storytelling. It was my job to figure out how best to align the identity of Microsoft with a modern aesthetic that would lead to a new voice of the customer campaign for the org to rally behind. My role was executive producer and director: plan, budget, produce, procure crew, travel to Texas and lead the shoot, oversee editing, and align stakeholders. This video was used to introduce the launch the new round of CSSLive All Hands events to rave reviews...with only Covid interrupting future productions.

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